We created a shopping experience in London, Paris & Berlin that show Nike as the leading running brand, by showcasing the fastest products on Earth and empowering athletes to break their barriers with the Zoom Footwear series.
To provide a full Comms hierarchy, educating consumers with clear and simple language. Breaking down and visualising the key tech innovation into runner benefits, helping the consumer link what Nike say about the shoe to what they feel when they try them on.
We brought that to life by designing retail installations and solutions for the three pinnacle stores across Europe - Paris, Berlin and London. As well as mapping out the retail consumer journey supported with a suite of Digital and in store Physical solutions.