Xmas Window

Window Display

Strategy / Creative & Design / Production

Taking advantage of having one of the biggest windows on Oxford street, we launched Christmas at Topman by partnering with Projection Artworks to create an ever changing window through state of the art daylight projection mapping. Arctic prisms, that appeared to be rising out of the ground, were animated with a series of different visuals. These visuals were able to change at the push of a button so the creative was able to evolve and change allowing the passing consumer something new and surprising to see at every pass. The Arctic Prism visual concept was then weaved throughout the interior of the store allowing consumers to continue their experience.

Oxford Circus Wears it Best