Launch Christmas at Topman’s iconic Oxford Street flagship store with a stop-and-stare window display.
Anyone who has ever worked in retail knows the prestige of being given an Oxford Circus shop window to go wild with – especially at Christmas – and we didn’t waste the opportunity.
To officially launch the brand’s Christmas season, we partnered with Projection Artworks to create an ever-changing window display. Using state-of-the-art daylight projection mapping, we had arctic prisms rising out of the ground, animated with a series of different visuals that could change at the push of a button, meaning shoppers saw something new and surprising at every pass. The arctic prism concept was also weaved throughout the entire store, continuing the experience.
Breathtaking window displays are one of the basic tenets of good retail experience. There’s something incredibly satisfying about seeing people stop in their tracks, surprised and delighted. You know you’ve delivered a moment of magic that has broken the monotony of their day.
Shoppers saw something new and surprising at every pass.
Lose yourself in the moment. Say, “F*** it, let’s see what happens”. Channel your inner desire to play. Stop caring about what anyone else thinks.
Fully embracing joyful impulsiveness – that’s Positive Recklessness HATTER-style. It’s about creating spaces where boundaries can be pushed, limits can be tested, and worries can be forgotten. It’s about finding moments of magic in the everyday and building experiences that can change lives.
