Create the first-ever kid-focused activation in Nike’s flagship Dubai store for the brand’s Space Jam collaboration.
Our best-in-show Space Jam buildout was interactive and inclusive, sparking excitement and movement – something often lacking in retail stores that are traditionally designed for adults even in the kids’ sections (as parents control the spending).
Our family-oriented activation centred around the unmistakable bright and ridiculously energetic Looney Tunes characters having a ball (literally). Once visitors passed the infamous coloured circles everyone recognises from the opening credits, reality slipped away, replaced by scenes direct from the Looney Tunes’ world.
We created Nike’s Cosmic Court in which kids were invited to take their ‘one shot’ (a reference within the film) and win a prize. Encouraged by audio from famous Looney Tunes’ characters, they dribbled and shot at animated targets before taking their ‘one shot’ at the giant Plinko Board. All kids went home with a participation medal (which many of the adults wanted too).
Reality slipped away, replaced by scenes direct from the Looney Tunes’ world.
Lose yourself in the moment. Say, “F*** it, let’s see what happens”. Channel your inner desire to play. Stop caring about what anyone else thinks.
Fully embracing joyful impulsiveness – that’s Positive Recklessness HATTER-style. It’s about creating spaces where boundaries can be pushed, limits can be tested, and worries can be forgotten. It’s about finding moments of magic in the everyday and building experiences that can change lives.