The Space Jam

Nike X Space Jam

THE ASK 

Create the first-ever kid-focused activation in Nike’s flagship Dubai store for the brand’s Space Jam collaboration. 

 

THE ANSWER 

Our best-in-show Space Jam buildout was interactive and inclusive, sparking excitement and movement – something often lacking in retail stores that are traditionally designed for adults even in the kids’ sections (as parents control the spending).

Our family-oriented activation centred around the unmistakable bright and ridiculously energetic Looney Tunes characters having a ball (literally). Once visitors passed the infamous coloured circles everyone recognises from the opening credits, reality slipped away, replaced by scenes direct from the Looney Tunes’ world. 

The Space Jam
The Space Jam

We created Nike’s Cosmic Court in which kids were invited to take their ‘one shot’ (a reference within the film) and win a prize. Encouraged by audio from famous Looney Tunes’ characters, they dribbled and shot at animated targets before taking their ‘one shot’ at the giant Plinko Board. All kids went home with a participation medal (which many of the adults wanted too). 

The Space Jam

Reality slipped away, replaced by scenes direct from the Looney Tunes’ world.

The Space Jam
The Space Jam
The Space Jam

We threw kids into the world of Space Jam and in doing so secured brand loyalty for life.

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