Space Jam Launch

Brand Experience & Retail

Strategy / Creative & Design / Production

To celebrate the launch of the Nike x Space Jam collaboration, we created the first ever Kids focused activation at the Dubai beacon door with a best in show Space Jam build out. An interactive, inclusive experience that not only sparked excitement and movement but rewarded those who got involved. 

The experience was focused on movement, centred around basketball and family orientated. Taking inspiration from the bright colours, famous Looney Tunes characters and overall energy of the film, we created a slice of Space Jam in the real world.

Welcome To The Jam