With over 30,000 Gen Z attendees, VidCon was the perfect catalyst for Nike to connect with the next generation of athletes and consumers while inspiring them to find room in their everyday lives for sports. We injected sport in a disruptive & playful way that inspired kids to start moving and unlock the possibilities through the VidCon sport court. We showed them sport matters and that play is a platform for their dreams. We accented the play with inspirational Meet & Greets, giving kids a chance to team up with their favourite stars. Through a fully integrated kid-centric journey, we didn’t tell people to play, we invited them to the heart of the action.