The Olympic Clubhouse

Brand Experience

Strategy / Creative & Design / Production

We created a full consumer journey to tell Nike’s story of past and present support of Olympic athletes through technology and innovation in their products. The bespoke hub based in Amsterdam welcomed athletes on the start of their journey to the Rio Olympics with inspirational displays that highlighted Nike’s heritage and showcased new innovations. The ferro fluid installation mimicked the stride of a sneaker to the ground, a striking resemblance to the underside of the new Volt+ colorway.

Unlimited Amsterdam