Nike kids

Kids' Sports Bra

Retail Experience

Strategy / Creative & Design
2020

Bras for aspiring female youth athletes are a big deal. For the EMEA launch, we brought a 360 story to life, inspiring girls to get active by removing having the right sports bra as a barrier to entry. This story went from tagline to in-store to digital, with all the bells and whistles, culminating in a lasting strategy that will keep girls playing, season in season out.

Play Strong