Utility Launch

Retail Experience

Strategy / Creative & Design

Run Utility is Nike’s full spectrum approach to running in the elements.

We created an in-store experience in NikeTown London, Berlin and Paris that empowers athletes to conquer the cold season with the Nike Run Utility range.

We designed and created Retail Directives for each territory, including a full consumer journey which educates consumers to all the benefits of the Nike Utility range, clearly presenting what Run Utility innovation is and does.

How we brought that to life…


Footwear Comparison Table

Mannequin Displays

Mannequin Display Weather Zones

Footwear Salon

Graphic Assets

Nothing Stops the Run