As the 2021 Cannes Lions were not able to be in person, we were tasked with creating some hype for this years Verizon Keynote. In order to build and maintain the excitement, we delivered a pre-event teaser package that will encompass the storytelling power of Verizon with the excitement of F1.
Building anticipation around the Verizon presentation through a one of a kind gifting Experience, we created a unique tool box of fun. A customisable race track, race cars and tools delivers the fun right to the front door. An experience showing how malleable the track to creativity can be.