By You Studio

Customisation Experience

Strategy / Creative & Design / Production

To create noise during the lead up to the Berlin Marathon, we created the first stand alone running customisation studio experience to happen in any Nike store. A members only space with an appointment based service where you were able to come and work with the Nike ambassadors to create your bespoke running shoe ready for race day. To bring a feeling of locality to the space, we worked with a local Berlin artist to create artwork for the walls. The digital assets we created were used throughout all of Nike’s channels to ensure easy branded sharing and allowed the runners to have their story amplified through social media.

Gotta Be The Shoes