Nike

All-Star Weekend Kids Experience

Try-On Experience

Strategy • Creative Direction • Production Management
2020

For Nike, NBA All Star Weekend is a triple circle on the calendar. Starting with the directive of “For Their World, From Chicago” we designed the Nike PLAYlist Studio with kids as the priority. The goal was to inspire kids to not just get involved, but to motivate others to get active. Key elements of the PLAYlist YouTube series were also incorporated into the space to give participants a chance to emulate the videos they so closely follow online and inspire kids to play with their biggest idols.

Extra Heart Extra Hustle