RYOT Festival

Verizon: The Ryot Festival

THE ASK 

Inspire guests at Verizon’s RYOT Festival to embrace the possibilities of creative storytelling tech.  

 

THE ANSWER 

How do you engage hard-to-impress “seen it all before” industry insiders? We met this challenge at Verizon’s 2019 RYOT Festival in London, marrying the design ethos and thinking behind modern music festivals with the future storytelling tech messaging that RYOT is famous for. 

RYOT Festival
RYOT Festival

Just as music festivals are no longer only fields, flags and portaloos, but events driven by community, urban-inspired inclusivity and global messaging, our ‘RYOT Night’ was hooked around moments of true connection. We invited everyone to be more than just a witness.   

After checking in via their digital invite, visitors were split into three tribes, each taking different paths through our tech-rich festival, the highlight of which was undoubtedly the ‘gloomy eyes’ VR experience. There were also screen walls – all showing different content – pop-up content hubs, presentation areas, three bars with digital displays, and a DJ booth helmed by top new artists.   

 

We created an environment that rewarded exploration and discovery, proving not only that no one’s ever seen it all – but that life is fuller when you’re more than just a witness.

RYOT Festival

We invited everyone to be more than just a witness.

RYOT Festival
RYOT Festival
RYOT Festival

We created an environment that rewarded exploration and discovery, proving not only that no one’s ever seen it all

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