Nike Kids

Kids' Sports Bra

Retail
Services
Strategy, Creative, Experiential
Location
EMEA
Date
2020

Play Strong

Bras for aspiring female youth athletes are a big deal. For the EMEA launch, we brought a 360 story to life, inspiring girls to get active by removing having the right sports bra as a barrier to entry. This story went from tagline to in-store to digital, with all the bells and whistles, culminating in a lasting strategy that will keep girls playing, season in season out.

Photography
Videography

Next up